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Tuesday, 1 July 2014

Is ORM taken seriously?

A reputation can take years to build up, but seconds to bring down.
"ORM" Online Reputation Management as the term stands, is a very complex by name yet simple to follow. In my previous post I have talked about how ORM & Aviation industry goes hand in hand, the same way ORM should be followed religiously in every aspect of business.
A food-chain which has presence on various Social Networking sites should have a dedicated person/team for looking after ORM for them. Similarly, a brand which deals with footwears & accessories should have a great ORM team which caters to every aspect of customers response & replies.
ORM shouldn't be only focussed to:
  • Positive replies.
  • Positive comments.
  • Great engagement opportunities.
  • Sales pitching.
But, it should also:
  • Remove dilemmas from persons mind about the brand.
  • Engage with customers who have negative feelings about the brand.
  • Give ear to customers complaints and helping hand to solve them instantly.
  • Reduce the time of customer service & instantly helping customers 24*7 across the globe
  • Looking for brands complaints & pro-actively solving the complaints.
A positive brand image can actually sway buying decisions. If you don't believe me, just take a look at these statistics:
  • 73 percent of consumers say positive customer reviews make them trust a business more
  • 79 percent of consumers trust online reviews as much as personal recommendations
  • 90 percent of survey respondents claimed that positive online reviews influenced buying decisions. In comparison, 86 percent said buying decisions were influenced by negative online reviews
  • Facebook and Twitter are growing strongly as recommendation channels
    Here's a link of some perfect examples from the following brands which has great success stories: Whole Food, JetBlue & Nike Support.
    Service Industry these days are very dedicated to great extensive support in terms of effective ORM practices. Here's an example of the same.
    It is said in ORM:
    "If you lend your ears to customers, they will lend their support forever"
    Customers left unanswered is Company left with no money. One should always hear and reply back in quick time to a customer, maintain a TAT for replies, effective strategy to convert an irate customer into happy customer.
    ORM=Happy Customers=Increased Brand Value=Increased positive word of mouth
ORM is like a effective chain reaction & it spreads from 1 to 3 to 9 to millions and helps gaining better Brand Image what outdoor advertisements couldn't achieve.

Catch me on LinkedIn & Twitter
Image Courtesy: Google Images

Monday, 31 October 2011

Life....a tough understanding.....

Complicated word, hard to understand life.....

Sometimes people say "My life is not going through the right phase or not in the right track", what do they actually mean by that-They didn't got what they expected or wanted/something else.

When people say "Yes i got it ,thank you God for giving me such a life" -it means when you get everything,or things according to your expectations then you are really satisfied,otherwise you are standing in a dilemma.

Dilemma....yes for some people life is a dilemma,they keep on trying new things,getting things done in the same way they wanted....'
Sometimes they also try the wrong ways of getting the goals,so is it right for those who do anything for attaining their goals by any means.....in my opinion "NO",but ....still confusions..

For the rich Life is all about luxury,charisma,status,high society,attitude....most of them.

Generally people follow the "Maslows' need hierarchy Theory"

For some "Life is a Divine Chaos,so just breathe it"

The "Wheel Of life" has many things,so it is just a matter of fact how you handle it,or how you accept it & move on......Life has many things & it always plays part by part.....

Love,Pain,regret,mistakes,emotion,drama,feelings,hatred,attachment,learn,remember,forgive apologize,take chances....etc etc......
So Life Goes On....it has many things & learning many more things......

Many More to Happen...Many things to overcome,so just start living don't just sit & wait that something will
happen ,no you have to make it happen................

Less Fireworks for Builders This Festive Season

The period around Diwali is usually the best time in the building trade, but this festive season a triple cocktail of volatile markets, double-digit interest rates and poor consumer confidence in a slowing economy has hit sales volumes, portending hard times for India’s real estate sector. Some brokers and market experts are bracing themselves for a 25-30% drop in transaction volumes in the country’s top six property markets during the October-December busy season, which, if it happens, could trigger a competitive spiral of discounting to get rid of mounting inventories and restore depleted cash levels.
But builders are holding on to price levels while buyers, reluctant to book flats at current price levels and interest rates firmly in double digits, remain convinced that it’s only a matter of time before the penny drops. Which side will blink first is still not certain, even though some builders concede all is not hunky dory. “There may not be much of a light for developers during this Diwali,” said Niranjan Hiranandani, chief of Mumbai-based builder Hiranandani Group. “It may not turn out to be a good one in terms of sales activity.”
Property developers are trying their best to woo buyers with festive offers, although these have failed to have much of an impact so far. With high inflation eating away at their earnings and financing costs high, buyers are looking for a significant correction in property prices rather than some festive season freebies. “Builders need to accept reality. This acceptance will lead to price correction and revival in volume,” said Pankaj Kapoor, managing director of Liases Foras Real Estate Rating & Research. Kapoor attributes the drop in sales volumes to steep property prices, rising interest rates and poor supply of socalled ‘affordable housing’ projects.
“Usually, during the festive season, prices firm up and there are new launches as well. But this season, both the inventory and prices of residential properties have remained static,” said Samarjit Singh of Agni Property, a property brokerage. The National Capital Region (NCR) comprising the satellite towns of Noida, Gurgaon and Faridabad bordering Delhi, which turned in good sales numbers in the past two years, is facing supply constraints.
This is particularly true for Noida, which has seen a slew of regulatory actions prompted by farmers’ agitation over land acquisition. Singh says a lot of developers are repackaging their previously unsold inventory with special discounts to push sales. Lodha Developers in Mumbai and Ansal API in Delhi are among the builders who are repackaging their older inventories with newer discounts. “As far as sale of plotted land and mid-income housing is concerned, demand is intact in NCR and good sales traction is expected during this season,” said Anil Kumar, CEO of Ansal API. “However, sales may take a hit wherever there are issues of land title.”

Source:Indian Realty News

Friday, 28 October 2011

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